KARA GOLDIN, CEO of Hint Water, on How to turn a devastating loss into your biggest success
CEO of Hint explains how she turned loss, failure, and more into a $150 Million company
Let’s be honest — 2020 has been a doozy for most of us. So why is it that certain CEOs and companies (big and small) are thriving like never before?
Because when these people hit obstacles, losses, and/or failures that make most people go, “game over”…
They instead use those very things to be a thousand times more creative, innovative, and resilient, and launch themselves forward.
And no one is a better example than Kara Goldin, founder and CEO of Hint Water.
In 2004, Kara launched Hint from her kitchen with no experience in the food or beverage industry. Now, her company is nationally scaled, in thousands of major stores all across the US, and worth $150 million! (Plus, she’s TRIPLED her biggest revenue stream.)
In her brand new book, Undaunted: Overcoming Doubts and Doubters, Kara reveals all of the obstacles she’s overcome along the way that people don’t see — including losing 40% of her revenue in one week, huge disruptions during COVID-19, and countless people telling her she’d never succeed.
She just spoke at The SCALE Virtual Retreat and shared some of her biggest insights, tips, and lessons that you can use to flip your obstacles into success!
Watch the video now to learn:
- How Kara went from being literally laughed at by Pepsi and Coke to being their top competitor
- Why you don’t need to be fearless to succeed (and what you really need to be)
- 2 crucial lessons Kara learned from Hint getting kicked out of 11,000 Starbucks stores…
- …And how she flipped the loss into her biggest profit ever
- How Hint snagged a prime SuperBowl ad spot — for ⅕ of the regular bidding price — when they were all already “taken”
- What Kara says is the #1 key to overcoming devastating losses and obstacles
- And so much more!
Kara is living proof that if you want to make your dream happen, you absolutely can.
She has faced the biggest obstacles you can imagine as a business owner… from having zero experience, to trying to break into one of the most monopolized and tough industries in the world, and beyond.
But as Kara says, “It’s about paying attention to what you can do instead of what you can’t do.”