Allison Maslan Holding Scale or Fail Book

WALL STREET JOURNAL BEST SELLER

Scale Or Fail:

How To Build Your Dream Team, Explode Your Growth, and Let Your Business Soar

To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to leap into the giant unknown – to make your impossible possible.

In Scale or Fail, the book for CEOs on business growth & scaling, author Allison Maslan shares her revolutionary SCALEit Method® for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she’s used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic Big Picture risks, and fulfill your dreams of business expansion and skyrocketing profit. Learn it all from the woman who has successfully scaled ten companies from scratch and has guided thousands of business owners to do the same. It’s your turn!

Take it from me, scaling is not easy. Allison Maslan’s book, Scale or Fail is the support system you need to build your team and move your vision forward so you can focus 100% on the truly crucial elements of growing your business.

Daymond John

DAYMOND JOHN

NEW YORK TIMES BEST SELLING AUTHOR

Don’t be an entrepreneur who settles. Growth takes persistence and an unwillingness to take no for an answer. Scale or Fail, and the SCALEit Method™ are the secret sauce to help you overcome setbacks and win big.

BARBARA CORCORAN

FOUNDER OF THE CORCORAN GROUP

If you have a small business and want to do something spectacular with it, you need to visualize several years down the road what it will look like and then translate it into a clear picture for your team. The invaluable tools in the SCALEit Method.

CAMERON HEROLD

FOUNDER OF COO ALLIANCE AND AUTHOR OF DOUBLE DOUBLE AND VIVID VISION

When you read the book and you apply the SCALEit Method™ formula, your vision will come to a reality bigger and brighter than you ever thought was possible. Enjoy the flying, the scaling, and changing the world. I am.

CHRISTINA RASMUSSEN

FOUNDER OF LIFE REENTRY INSTITUTE, AND BESTSELLING AUTHOR OF SECOND FIRSTS: LIVE, LAUGH, AND LOVE AGAIN

Scale or Fail Book Cover

The Perfect Book for CEOs

Scale or Fail Empowers You To:

  • Take Daring Business Leaps
  • Multiply Your Growth
  • Create A Bigger, Bolder Impact In The World

Watch the Book Trailer

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Featuring a wealth of real life stories, strategic tools and inspirational exercises, Scale or Fail offers a proactive approach to:


  • Creating your Big Picture Vision and the Step-by-Step Plan to Achieve It.

  • Getting off the Money Roller Coaster and Producing a Consistent Stream of Cash Flow.

  • Establishing a Powerhouse Dream Team that is Passionate and Committed.

  • Developing Systems that Free You Up and Stop the Madness so you can Get your Life Back.

  • Becoming a True Leader that Creates a Massive Impact and Legacy for Years to Come.

  • This book is built to help CEOs scale their company for growth.

What They’re Saying About Scale or Fail

“When you read the book and you apply Allison’s formula, your vision will come to a reality bigger and brighter than you ever thought was possible. Enjoy the flying, the scaling, and changing the world. I am.”

Christina Rasmussen

Christina Rasmussen

Founder of Life Reentry Institute, and Bestselling Author of Second Firsts: Live, Laugh, and Love Again

“By reading Scale or Fail, you are taking the important first step toward building a bigger, better, and stronger business. This book helps you look deep within yourself to be able to identify your superhero strengths, focus on them, train others to do what you do—and then let go to move on to your next potential multi-million dollar enterprise. This is not an easy task for anyone to accomplish, and we are lucky to have Allison’s book by our side to support us along the way!”

Dean Graziosi

Dean Graziosi

Entrepreneur, Real Estate Expert, and New York Times Bestselling Author

“If you have a small business and want to do something spectacular with it, you need to visualize several years down the road what it will look like and then translate it into a clear picture for your team. The invaluable tools in this book will help take that vision and turn the scaling rollercoaster into the ride of your life.”

CAMERON HEROLD

Cameron Herold

Founder of COO Alliance and Author of Double Double and Vivid Vision

“Allison Maslan draws on the wisdom of building over 10 companies to give you her revolutionary method towards building a self-managed company. Scale or Fail turns confusion into clarity and condenses what you need to know in a way that can be applied immediately. Gift this to every business owner you know that is serious about taking the leap!”

Roland Frazier

Roland Frasier

Serial Entrepreneur, Attorney, Principal of Digital Marketer and CEO of War Room

“Allison is brilliant at taking huge complex ideas and breaking them down into small, simple steps that anyone can follow. If you want to learn how to grow and scale your business whilst feeling empowered and happy (because both are important!) then buy, read, and implement this book now. You won’t need another business book for a decade.”

GEETA SIDHU-ROBB

Geeta Sidhu-Robb

CEO, Nosh Detox, Entrepreneur of the Year, London 2017

“What do you need to do when you first start out as an entrepreneur? Create a business that solves a problem for the customer. Once your business is off the ground, you face a problem of your own you never expected: You don’t have a clue how to scale. This is where a lot of entrepreneurs freeze up and make the same mistakes over and over again, limiting their potential. Fortunately, you have this excellent book from Allison Maslan to help you get through those business growing pains. From guiding you on how to create your Big Picture Vision to providing concrete tips on how to manage your To-Do list, Scale or Fail helps you find and sustain sweet success.”

KARA GOLDEN

Kara Golden

Founder and CEO of Hint, Inc.

About the author

Allison Maslan has successfully built and scaled 10 companies over the last 3 decades creating multi-millions from scratch and has guided thousands of small businesses, CEOs, and Founders to do the same.

In this book for CEOs, she also shares the unbreakable mindset strategies she’s learned as a trapeze artist that enable you to move past your fears and limiting beliefs and guide you to becoming the visionary and leader you were meant to be.

This may just be the best book CEOs can read this year.

Allison Maslan Photo