Create the Company of Your Dreams with Strategic Vision (SCALEit Method™ Step One)
In my last installment, I introduced the SCALEit Method™ for growing your business. To refresh your memory, S.C.A.L.E. is an acronym for:
- Strategic Vision
- Cash Flow
- Alliance of the Team
YOU HAD—AND STILL HAVE—A DREAM
Every business starts with a dream. Dreamers see beyond boundaries and limits. They see hope and abundance where others see walls and impossibilities.
Your dream may have faded a bit somewhere along your business journey, but it’s still there. In order to bust out of the norm and reclaim that dream and turn it into reality, you must exercise your brain and your guts on a daily basis to conceptualize and memorialize it. In order to do so, you must have a Strategic Vision, which I also refer to as the “Big Picture Vision.”
TELL YOUR STORY
Your Big Picture Vision represents the values your company truly stands for, the deeper meaning behind it, how you should best express your products and/or services in the marketplace, and where you intend to lead your company in the future.
Your Big Picture Vision tells the story of your business. The cast of your story is made up of you and your team. The audience consists of your customers, partners, fans, and prospects. As with every good story, you need to create a strong plot to keep the cast and the audience engaged throughout the process and vested in the outcome.
The key with your Big Picture Vision is to go all out with it—no holds barred. This means thinking big and stop spending all of your time fighting fires, no matter how dire they seem. Train and delegate those problems to your best people so you can focus on mapping out your Big Picture Vision. Trust me: Your team will rise to the occasion.
THINK BIG PICTURE VISION
Let’s see where you stand with your Vision by trying out an exercise. Take a few hours away from distractions so you can think clearly and get creative. Find a place where you are comfortable and able to clear your mind. All you need to bring is a copy of the bullet list that follows, a printout of the Big Picture Mind Map, a notepad, and a couple of pens.
Once you are situated and relaxed, free your mind and begin to answer the following questions quickly in the circles on your Big Picture Vision Mind Map. Don’t worry or even think about the how you will do it—that comes later. Write your answers in the present tense, as if it’s five years into the future.
- What does your company look like in the future?
- What are your daily and weekly schedules like?
- How are you spending your time?
- What is your current revenue?
- What do the operations of your company look like?
- How are they run?
- What added products and/or services have you produced and are now monetizing?
- What does the sales department of your company consist of?
- What has your branding accomplished?
- What are you achieving with your marketing?
- What is the media saying about you?
- What are you being recognized for? (Examples: awards, recognition, etc.)
- What does your team say about you?
- What are your clients saying about you?
Once you have finished filling out the Big Picture Mind Map, copy the notes in the circles and write a complete story about this vision in full sentences on your notepad. If you were living that vision now, what would that experience be like for yourself, your team, and customers?
Congratulations! You have created the Big Picture Vision for your business. In my next installment, you will learn how to blast it into the stratosphere.
Ready to take your business to new heights?
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Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison’s built 10 successful companies starting out at age 19.
Now she and her team of CEO Mentors pay it forward by helping business owners scale their companies, fast-track their success, and create a more meaningful life. Pinnacle Global Network, a world leader in scaling companies and empowering business leaders has guided thousands of CEO's and Founders to success over the past decade. Allison’s been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine, and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The Scale or Fail Show podcast, and the Women Who Own it Podcast in partnership with WBENC, the largest certifier of women-owned businesses in North America.
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