Allison Maslan

Profit or Passion? with Michelle Perkins

If you had to choose, which would you pick: profit or passion? I ask because for most business owners… it really feels like an either/or choice. Either we hit our first 7-figure year, or we enjoy our job. Either we make our quotas, or we light up when we think of our company. Either we…

Products don’t sell themselves – this does

Copywriting – or writing to sell – can make or break your sales. Because the truth is, even the most amazing products or services in the world just don’t sell themselves. So if you’re constantly sending out emails… Posting on social media all day long… Spending big on online ads… …And just not seeing results,…

How do you rank as a leader?

If you have a team, you probably check in on their performance pretty regularly. But…how often do you check in on your performance?  If you’re like most business owners, the answer is: very rarely (or never).  As CEOs, we’re not just the boss, but the leader. And as leaders, we’re responsible for guiding our company…

Marketing Success in Three Words, with Dana Malstaff

If there’s one thing you need to know to succeed in modern marketing, it’s this: Community is everything. Because customers don’t just want someone to buy from, they want someone to work with. They want someone they can trust. And if they decide that’s you… They’ll be loyal to you. They’ll keep coming back to…

She Left the Oprah Winfrey Show…and This Happened

Most business owners despise the word No. In fact, most try to eliminate it entirely from their vocabulary, unless they’re the ones saying it. And even then, we have a hard time with it! Sheri Salata sees things a different way. When she was rejected from what she thought was her dream job at a…

How to get out (and stay out) of debt, with Hilary Hendershott

Do you find that no matter what you do – you just can’t get this “money thing” down? How do you get out and stay out of debt? Maybe you have a difficult time finding financial opportunities. Maybe you’re working every day but only just getting by. Maybe you make plenty of money, yet still, find…

Age is Just a Number – and Here’s Why

Things change as we get older. Time seems to fly by. Our perspectives can totally shift. Our bodies can change in a lot of different ways. Then, once we hit a certain age, we’re told there’s no going back – especially with our health. We’re not 20 anymore, after all. We need to just “accept”…

How to Create a #1-rated Podcast with Steve Olsher

Video may have killed the radio star, but podcasts are going strong. More people are listening to podcasts than ever before. They’re our favorite way to laugh, learn, and stay informed – and they’re also one of the most effective and targeted ways to reach your customers. The thing is, with 550,000+ shows out there,…

How to Meet Your Soulmate, with Arielle Ford

If you know anything about me, you probably know my husband is 100% my soulmate. We knew it was something very special from day one – and ever since then we’ve been two peas in a pod. But what you probably don’t know? It took me YEARS (and a divorce) to find him! There was…