The Best Tech Tools for Small Business Outreach
Technology is changing faster than I can finish this article, so it can be challenging to stay up on all that is new to lighten the load of your business and help you be more efficient and successful. I will save you time and money by outlining a few powerful ways you can use software to get the edge on your competition. These are the best tech tools for small business owners to be aware of.
Social, Collaborative Communities
One of the amazing results of the Internet is that people all over the globe can work on projects simultaneously. This can be done via social media communities or cloud-based platforms that allow people to collaborate on projects in real-time.
As recently as a few decades ago, the concept of people from around the world co-producing a multimedia project in one day would have been inconceivable. In today’s landscape, It happens every day! People who may never meet in person are working together on all kinds of business projects via the Internet, sharing and enriching their lives and minds.
In still other ways, virtual communities like Second Life are creating entirely new social spaces for business transactions that help people who may have social anxiety or physical disabilities.
What are some of the ways you can use online collaboration in your business? Do you use niche social media networks? Do you update your site in real time? Are you truly reaching out to online communities?
Visual and Photographic Effects
Software like Adobe Photoshop, After Effects, Final Cut Pro, and Motion are allowing small businesses to have greater control over their brand image. It used to be that companies had to shell out considerable money for just a logo.
Relative amateurs are now able to touch up photos, create montages and posters, and viral videos with in-house equipment and personnel. These are all great projects for your interns to take on. These days, your company’s brand image has to have flair. Go Big, or Go Home–or back to the drawing board!
Best Tech Tools for Small Business: Storage
Technology has created near limitless storage capacity for business projects. In the past, storing the large video files on a device hardly the size of your hand would have been unthinkable. In today’s world, it is routine and not just for video, for your entire database. Better yet, you can back up those files using a cloud service. And when you make edits to your hard copy, your cloud version will sync up.
The ability of store, backup, sync, and share projects with and without external devices is an unbelievable development. We’re all still wrapping our minds around. But the fact remains, you can go as big as you want now–the sky is the limit!
Instantaneous information for entrepreneurs
Because of the Internet, research is a million times easier. Maybe a billion times. We have centuries worth of libraries at the tip of our fingertips on a daily basis.
Additionally, thanks to mobile devices like smartphones and digital tablets, this information can be accessed from virtually anywhere. A train ride or a wait at the DMV is no longer a time suck from your work or research. It’s a workaholic’s dream come true!
These are four examples of how the best tech tools for small business can help your company soar. Technology is putting the power in your hands so you can be as creative as you like. Use online communities where entrepreneurs collaborate; use inexpensive equipment to create a new visual style for your company; take advantage of limitless storage potential for digital projects, as well as the endless treasure trove of information for business professionals that can be accessed instantaneously from basically anywhere.
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Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison’s built 10 successful companies starting out at age 19.
Now she and her team of CEO Mentors pay it forward by helping business owners scale their companies, fast-track their success, and create a more meaningful life. Pinnacle Global Network, a world leader in scaling companies and empowering business leaders has guided thousands of CEO's and Founders to success over the past decade. Allison’s been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine, and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The Scale or Fail Show podcast, and the Women Who Own it Podcast in partnership with WBENC, the largest certifier of women-owned businesses in North America.