How to Generate Leads on LinkedIn with Zero Advertising Budget
How do you generate leads on LinkedIn? Our guest blogger, Melonie Dodaro, shares her tried and true techniques for success. These strategies are low cost with high results.
How much have your buying habits changed over the last decade?
The digital transformation that we have witnessed in the past ten years has completely changed the way we buy. The result is businesses, marketers, and sellers, need to adapt to stay relevant and competitive in attracting the modern buyer. To attract today’s buyer, it requires a shift in the sales dialogue from “What can I sell you?” to “How can I help you?” The only thing that is constant is change itself.
Today your personal brand is more important than it’s ever been as people are looking to find out more about an individual before they do business with them. Seven seconds is all you have to wow a potential client. Your social selling success is dependent on how your LinkedIn profile represents your personal brand.
With all of these challenges, there is still tremendous opportunity. You now have tools available to you to connect directly with your ideal prospects, with the click of a button. And while everyone has been talking about social media for years, few talk about the power of LinkedIn. I believe many businesses ignore LinkedIn for two primary reasons:
- It isn’t sexy.
- It isn’t fun or exciting.
While LinkedIn may not be exciting, getting new clients and having a successful business certainly is! There are five crucial steps that will turn LinkedIn into a highly predictable lead generator for you; I call this The LINK Method™. In the infographic below I will share with you the five-step process, what you need to have in your profile to attract your ideal clients, trigger events that allow you to build relationships with your prospects on LinkedIn, how to leverage existing relationships, and much more.
Are you interested in discovering how to turn LinkedIn into a lead generation machine? Take a look at the infographic below.
Generate Leads on LinkedIn
I believe that when you stop collecting connections and start building relationships, you increase trust, credibility and attract more clients. This is vital because effective social selling is all about building relationships and trust. The beauty of LinkedIn is that it is a platform that was designed to help you find, connect and then build a relationship and trust with the exact group of people that comprise your target audience. Yet people continue to make two very serious mistakes with LinkedIn and social selling.
Mistake #1: They rush to a sale right after connecting with a potential prospect.
Mistake #2: They never move the conversation offline, or don’t know how to, as it’s offline that you convert a prospect to a client.
LinkedIn is the premier business platform for social selling and the tips shared in this infographic represent just a small portion of the blueprint laid out in my brand-new book LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling. In LinkedIn Unlocked you will learn a step-by-step system that will help you generate a steady stream of new leads, clients, and sales on LinkedIn in under 30 minutes a day. To celebrate the launch of LinkedIn Unlocked, there is also $221 in free bonuses, including a companion workbook with all of the exercises, worksheets and templates provided in the book. Click here now to learn more about LinkedIn Unlocked and the exclusive bonuses.
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Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison’s built 10 successful companies starting out at age 19.
Now she and her team of CEO Mentors pay it forward by helping business owners scale their companies, fast-track their success, and create a more meaningful life. Pinnacle Global Network, a world leader in scaling companies and empowering business leaders has guided thousands of CEO's and Founders to success over the past decade. Allison’s been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine, and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The Scale or Fail Show podcast, and the Women Who Own it Podcast in partnership with WBENC, the largest certifier of women-owned businesses in North America.
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