5 Foolproof Tips to Get Out of the Cash-flow Crunch

The S.C.A.L.E. Formula®

Fact: Massive success is not just about profits and a groundbreaking business model, but there is a proven formula that I have been practicing and refining over the past 30 years.  To make the big shift from entrepreneur to 7-figure enterprise, you need a roadmap.  And, this is why I developed my S.C.A.L.E. Formula® that I have used to build many of my companies and in coaching thousands of business owners.

Hi, it’s Allison.  I am a 10-time entrepreneur, and I want to give you the roadmap to S.C.A.L.E. To reach your pinnacle and elevate toward 7-figure enterprise success, you need to learn to scale. Scaling basically means replicating your impact and talents beyond yourself, so that you can reach a much larger market and expand your revenue. Let’s take the next step by increasing cash flow, so you can reinvest in the growth of your business.  Here are my 5 foolproof tips to get out of the cash-flow crunch.

The 5 Elements of my S.C.A.L.E Formula® are: 1. Strategic Vision 2. Cash flow 3. Alliance of your team 4. Leadership and 5. Executing Your Plan. In this post, I cover part 2, increasing cash flow, or what I call, Your Free Cash Flow.

The Big Shift

The S.C.A.L.E Formula® starts and ends with a big shift from entrepreneur to 7-figure enterprise.  My roadmap is laid out in front of you, but you need the cash flow to make it happen.  It’s time to increase cash flow and open the doors to massive success!  And, there are 5 foolproof tips to get out of the cash-flow crunch, so you can reinvest in the growth of your business.

Think simple, do it smart –  

Focus on increasing cash flow to maximize “free cash flow.”  

If you want to scale your business to the next level, the next step is increasing cash flow above and beyond all of your expenses.  I call this your “free cash flow,” the money you have to reinvest in you and your business.  And, that kind of cash flow is invaluable!  It starts with 5 foolproof tips to get out of the cash-flow crunch.

5 Foolproof Tips to Get Out of the Cash-flow Crunch

The S.C.A.L.E Formula® – Step #2: Increase Cash-flow.  Just like the thousands of entrepreneurs that I have worked with, you need to get out of the cash-flow crunch.  The massive success that I am taking about requires cash flow to reinvest in the growth of your business.  Here are 5 foolproof tips to get out of the cash-flow crunch.

  1. The Discount.

Do not rely on the discount to attract new clients.  Simple enough.  But, if you do, be smart about calculating the costs, evaluating the impacts and preparing for the aftermath of the discount.  Because, selling at a loss does not get you out of the cash flow crunch.

What should you ideally charge?  And, what is your profit margin?  If you can do substantially (exponentially) better than breakeven, then my first foolproof tip to get out of the cash-flow crunch is to not rely on discount alone. Your offering should increase cash flow in the long run and, ultimately, generate positive cash flow.  Remember: Positive cash flow equals “free cash flow” that you can reinvest in the growth of your business.

  1. Bundle.

The sweet spot is bundling perceived and tangible value.  If you bundle products and services, there is no need to discount.  It is plain and simple the easiest way to increase value and increase cash flow, since it requires little to no cost to you.

For example: Take a new car that is priced with upgrades, inclusions such as built-in Wi-Fi, a touch-screen console, professional sound system and sun roof.  In the eyes of the consumer, the perceived value matches the tangible value.  An increased price-point leads to guaranteed amenities, and no sticker shock means increased cash flow.  It just makes sense that a bundle of product and services is a foolproof tip to get out of the cash-flow crunch.

  1. The Back-end.

Create a back-end service to create back-end cash flow.  A foolproof tip to get you out of the cash-flow crunch when your initial offering reels them in, but does not guarantee profit.  Attracting clients can not only be difficult, but prove risky when your initial offering does not promise an increase in cash flow upfront.

Structure back-end services that guarantee back-end profits.  The potential here is in future services for an increased price point.  If the first hour of consulting is free for a new client, any subsequent business (product or services) are offered at a higher price.  In other words, scale your price point on the back-end to increase your profit margin and increase “free cash flow.”

  1. Repeat Business.

Repeat business equals cash flow, profit and growth.  We have seen them all work for successful 7-figure enterprises – loyalty programs, VIP offers, frequent shopper packages.  I call this the power of “free.”  And, I have something important to share with you.

You can make the power of “free” to work for you, increasing your cash flow and maximizing your “free cash flow.”  The best way is focus on offering excess inventory, front-loading low-cost but valuable add-on’s and on-boarding repeat clients.  The truth is that increasing cash flow can be as basic as increasing business over multiple sales transactions with repeat clients.

  1. The Pre-Sell.

For 7-figure enterprises that want to encourage sales sooner – pre-sell.  You clients are waiting for that jumpstart and searching for a way to plan for future success.  All you have to do is give it to them.  It is as simple as offering an elite product before it is available, or giving them an exclusive sneak peek into a future product.  I will leave you with this final foolproof tip to get out of the cash-flow crunch, and ask you this simple question – are you ready to reinvest in the growth of your business?

Learn from the best.  If you want to step into results, step into leadership and step into a CEO success network, then you need to scale your business to the next level.  A 7-figure enterprise follows these 5 foolproof tips to get out of the cash-flow crunch.  There comes a point, where you need to move beyond what came first – the earlier reasons that drove growth and success in your business.  And, the time to increase cash flow is now!

Take the Next Step

There is no one-size-fits-all solution, but there is a proven formula to scale your business.  And, the roadmap to get there is my S.C.A.L.E. formula.   Discover the benefits of increasing cash flow.  Bottom line: Getting out of the cash-flow crunch will transform your business! 

Making the big shift from entrepreneur to 7-figure enterprise requires a breakthrough.  Step into the inner circle with me!  And, the next step is increasing your cash flow, so you can reinvest in the growth of your business.  At the end of the road awaits a CEO success network full of influencers, movers and shakers, and valuable connections that have all followed this exact roadmap.  It’s time to experience your next breakthrough!

The CEO Success Network

As you begin to scale your business, you are shifting from entrepreneur to leader, building a strong company culture and loyal customer following that cannot help but refer you to all their friends. You face the challenges of letting some people go that cannot grow with you, while taking bigger risks than ever before. You find yourself getting better at making unpopular decisions. Yet, you are ready to inspire your team with something beyond money and profit.

If you can relate, there’s a place for you. The CEO Success Network Retreat. This very exclusive 3-Day ‘think-tank’ and powerful training on the beach in Coronado, CA is for advanced business owners that are ready to scale. Join leaders of the country’s most dynamic businesses for a rare chance to build strategic relationships, formulate real growth and walk away inspired…with a plan.

Are you ready to scale your business?

Start working smarter, not harder! Download our 17 Ways to Scale Your Company Fast. This includes a FREE Download and as well as a video training with Allison Maslan.

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Allison Maslan

Allison Maslan

Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison’s built 10 successful companies starting out at age 19.

Now she and her team of CEO Mentors pay it forward by helping business owners scale their companies, fast-track their success, and create a more meaningful life. Pinnacle Global Network, a world leader in scaling companies and empowering business leaders has guided thousands of CEO's and Founders to success over the past decade. Allison’s been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine, and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The Scale or Fail Show podcast, and the Women Who Own it Podcast in partnership with WBENC, the largest certifier of women-owned businesses in North America.

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