What is Executive Leadership?

What is Executive Leadership?

Executive leadership is a key component of the SCALEit Method® for successfully growing, replicating, and expanding your business.

To grow your business to ten times its size, you will need to elevate your own personal growth and leadership by twelve times to handle all that growth.

Remember: being a leader is like life—it is an ever-evolving journey.

In Scale or Fail, author Allison Maslan includes a twelve-point leadership assessment to see where you stand up as a leader and areas you need to work on the most.

Take this leadership assessment periodically to check your progress toward being a great leader.

Leadership Assessment
Leading Your Team


Leading your team is quite different from managing and directing them—they need communication, guidance, support, independence, and, most important, inspiration.

As we discuss in Scale or Fail, your ultimate goal is to shift from being the boss to becoming a leader.

Your end game is to remove yourself from the equation and build a team-managed company.

Your role as the founder is to let go of the day-to-day operations, to strategize and build relationships to super-charge growth, and to inspire your team to achieve greatness.

This is your time to coach, mentor, and ask questions—not to dictate or berate.

Training YOUR TEAM

Leaders in executive positions are there to show the way, set the direction and vision, make the high-level decisions, establish the company organization and department structure, review annual revenue and profit targets, select and train the right people for the job, decide on new or existing products or services to improve or develop, determine budgets and capital expenses, and deal with anything of a legal nature.

Your team needs to be trained to become self-sufficient and empowered to make appropriate day-to-day operational decisions.

You need to establish a protocol where your senior employees or team leaders have approval authority—and then you must stand by it, despite the temptation to micromanage them.

Show The Way
Entrepreneurial Roller Coaster

Building Your Confidence

Executive leadership teams must work on their confidence all the time.

They have to be able to handle the entrepreneurial roller coaster: business shoots up, business plummets, business shoots up again.

Simply accepting this fact can help you become a more resilient leader.

When the roller coaster is at the bottom or creaking upward, you know that sooner or later you’ll once again be at the top and will come swooping down.

Building Resilience

As Irish poet and playwright Oscar Wilde once quipped, “To expect the unexpected shows a thoroughly modern intellect.”

What constitutes success is how fast you get back up after being knocked down.

After getting KO-ed by a failed business deal, the resilient leader doesn’t curse, assign blame, or sulk.

Rather, she jumps right back on her feet and asks, “Okay, what are we going to do about it?” Her brain goes straight into solution mode.

Building Resilience
Move Up The Ladder

Elevate Executive Leadership From Within

One of your roles as the team leader is to groom other leaders.

If you elevate and train your team to take on increased responsibility and move up the ladder, then you will be freed up to do even more innovative things and will have someone to cover for you when you need to be involved elsewhere.

To scale, you need to ultimately replicate yourself and surround yourself with other leaders, which will create a powerful organization and a motivated culture.