brand

How to Build your Mega-Brand: Lessons from Ellen Degeneres

Ellen DeGeneres has been making the headlines again recently. This time, though, it isn’t for her selfie action at the Oscars. This time the headlines are because the Great and Powerful E has decided to launch her own lifestyle brand, a la Martha, Oprah, and Gwyneth.  In an interview for E! Online, DeGeneres let it…

Oprah’s Success Secrets on Collaboration & Being Real with Your Peeps…

For the first time in her epic career–one that has transcended both gender and race–Oprah Winfrey has partnered with a third party to put her name on a product. The product is Starbucks’ Teavana Oprah Chai Tea, for which she teamed up with her billionaire friend, Howard Shultz, CEO of Starbucks. Schultz has made it…

How Gwen Stefani Creates Her Multi-Million Dollar Brand…

Gwen Stefani has achieved impressive success in her career. From her time as the frontwoman for the band No Doubt to her stint as a judge on the popular TV show, The Voice, Stefani has made her mark in the world of entertainment.  Stefani is also a brilliant model for aspiring entrepreneurs.  She has created a…

How Use Webinars to Connect With Your Customers

Small business owners need to maintain an ongoing dialogue with their customers. With social media taking the world by storm, some owners have forgotten about the webinar. This is unfortunate. Webinars are one of the lowest cost content marketing tools to build authority, connect with audiences and receive real-time feedback. I’m a big fan of…