How Gwen Stefani Creates Her Multi-Million Dollar Brand…
Gwen Stefani has achieved impressive success in her career. From her time as the frontwoman for the band No Doubt to her stint as a judge on the popular TV show, The Voice, Stefani has made her mark in the world of entertainment. Stefani is also a brilliant model for aspiring entrepreneurs. She has created a small empire for herself with her own fashion lines L.A.M.B.,which brings in $90 million annually, as well as with collaborations with established brands like Target and Apple. Part of the reason she has been so successful is that people see her as having an authentic interest in her products and career choices. She demonstrates many signs of a good leader.
Business Takeaway for Entrepreneurs
Let’s return briefly to her main clothing line. L.A.M.B. markets not just apparel, but shoes, accessories, bags, watches, and fragrances. Stefani wears and sports all of her line’s items, and not just at launches or promotional events, but all the time. Why is this important? Because it shapes her brand in terms of authenticity. She’s not just hawking items, she’s promoting her lifestyle and Living Her Brand. She even incorporates her clothing line into her music. In Harajuku Girls, she sings “Just wait ’til you get your little hands on L.A.M.B.”
Gwen Stefani has done an excellent job of creating a consistent brand across the board. From her music career to her fashion lines, her unique voice is present in it all. Not only is she impressively consistent in business, that branding carries over into her own life. Living your brand is easy to do when it is authentic! If your business decisions are true to who you are as a person, they will shine through in everything you do.
Authenticity is extraordinarily important to distinguish your brand and build trust. Clients will recognize your passion, and that passion is contagious! Soon they will be just as enthusiastic about your business as you are. Live and BE your brand. Talk it up till the sun goes down. After all, it’s YOU – and you’re pretty great, right?
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Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison’s built 10 successful companies starting out at age 19.
Now she and her team of CEO Mentors pay it forward by helping business owners scale their companies, fast-track their success, and create a more meaningful life. Pinnacle Global Network, a world leader in scaling companies and empowering business leaders has guided thousands of CEO's and Founders to success over the past decade. Allison’s been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine, and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The Scale or Fail Show podcast, and the Women Who Own it Podcast in partnership with WBENC, the largest certifier of women-owned businesses in North America.