Risky Business: Marketing Secrets to Building – and Growing – an Unforgettable Brand

Most business owners dream of building a recognizable brand that inspires unshakable customer loyalty. But what exactly goes into creating an iconic brand? 

If you ask Stephanie Nivinskus, a marketing powerhouse and our special guest on this episode of The Scale or Fail Show, the most successful brands in the world share one thing in common — they aren’t afraid to take risks. 

Stephanie is the Founder and CEO of SizzleForce Marketing, a digital marketing agency that creates digital marketing solutions for mission-driven, scaling companies around the globe. She is also the creator of SizzleForce Marketing Academy, a training and live consulting course for emerging marketers and small business owners who want to learn how to market their own companies.

In this fast-paced interview, we’re exploring the ins and outs of branding and marketing — plus the top secrets from Stephanie’s international #1 best-selling book, Absolutely Unforgettable: The Entrepreneur’s Guide to Creating a Heart-Centered Brand and Standing Out in a Noisy World.

Watch the episode now to discover:

  • How the world’s most recognizable brands make risk-taking work for them — and how you can do the same in your business
  • The most important step in creating a brand — plus a fun exercise to identify your brand’s voice
  • 3 key aspects of creating an ideal brand or product name and what you need to consider before moving into an international market
  • How to use storytelling to accelerate the growth of your brand — even if you think you don’t have a story worth telling (your story is there, you just have to find it)
  • The #1 misconception business owners have about writing their own marketing copy and content 
  • Why many business owners struggle to write about their own company — plus a bonus trick to effortlessly write promotional content when you don’t know where to start
  • The biggest mistake people make in their copywriting (every owner has made this mistake at least once since starting their business)
  • And much more – dive in today.

Tune in to discover the top tips and tricks Stephanie has gained from her 26 years as a globally renowned brand strategist and copywriter. Plus get an exclusive opportunity to receive expert training from Stephanie and the SizzleForce Marketing Academy team — absolutely free.