Finding Your Perfect Client
When it comes to finding your perfect client for your business, one important first step is to identify any existing clients that are already your favorites. Which of your current customers are simply a pleasure to work with? Who has given you favorable reviews? Which clients clearly value you and your business and pay on time? Have your customers given you referrals?
Take Stock of Your Current Clients
You know who you like working with, so let’s start there. The key to finding great clients moving forward is to look at what has worked best for you so far, and identify what about those people has made that working relationship so successful and pleasant. What qualities do they all have in common and which stand out most to you?
Describe Your Ideal Future Client
Describe the existing clients you love in detail in order to create a map for finding and attracting future ideal clients. What are their dreams and goals? What are their personalities like? Do they tend to come from a specific industry you enjoy serving?
Target That Client
Outlining these details will help you to find more of the customers you want most for your business network, targeting them in exactly the places you are most likely to reach them. Perhaps the most important takeaway from this list is understanding what problems keep your ideal customer up at night and how you can help solve them. If you can find your client’s pain point and solve it for them, you will have a client for life.
Hone in on the kinds of customers you really want to work with, identify their biggest needs and address them pointedly by reaching out to them through the avenues where they are most likely to receive and interact with your solution set. This winning combination of steps will enable you to surround yourself with the perfect clients for your business.
Are you ready to learn what it takes to 10x your company? Learn from the best small business coach in Orange County, Allison Maslan. Apply for a free strategy session today and we’ll help you uncover the exact steps you must take to get there.
Allison Maslan, CEO of Pinnacle Global Network, is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison’s built 10 successful companies starting out at age 19.
Now she and her team of CEO Mentors pay it forward by helping business owners scale their companies, fast-track their success, and create a more meaningful life. Pinnacle Global Network, a world leader in scaling companies and empowering business leaders has guided thousands of CEO's and Founders to success over the past decade. Allison’s been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine, and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The Scale or Fail Show podcast, and the Women Who Own it Podcast in partnership with WBENC, the largest certifier of women-owned businesses in North America.