Marketing

Risky Business: Marketing Secrets to Building – and Growing – an Unforgettable Brand

Most business owners dream of building a recognizable brand that inspires unshakable customer loyalty. But what exactly goes into creating an iconic brand?  If you ask Stephanie Nivinskus, a marketing powerhouse and our special guest on this episode of The Scale or Fail Show, the most successful brands in the world share one thing in…

How This Retail CEO Raised $1,000,000 – In One Year

Do you have an amazing product… and dream of getting onto the shelves of big-name retailers across the entire country (or even globally)… But have no clue how to get started, get recognized, and get your “in” with the industry? This week on The Scale or Fail Show, we’re sharing an episode of Women Who…

Molly Mahoney Shares How to go GLAM! Go Live And Monetize!

If you’re like all the rest of the business owners out there, you’ve probably experienced firsthand the importance of having a great following and a powerful social media presence. We all see other businesses that have thousands, and some hundreds of thousands, of followers and we all want to know how to up our presence!…

Build Your Brand: Proven Tips to Win the Marketing Game

Marketing is hands-down the most complicated part of business — and essential if you want to scale. Not only is it constantly changing, it requires you to get inside your customers’ heads. That’s why I’m delighted to share an interview I did with Jennifer Kem, a San Francisco Bay Area-based branding and marketing expert, for…

Overcoming the Conversion Challenge: How to Use Quiz Funnels to Attract Leads and Accelerate Business Growth with Ryan Levesque

Every business needs a steady flow of leads to fuel its growth. But most business owners agree that attracting “right fit” leads and getting them to the next step isn’t exactly a straight shot. In fact, with most conversion methods, turning potential leads into paying customers can feel like a game of hit or miss. …

Profit or Passion? with Michelle Perkins

If you had to choose, which would you pick: profit or passion? I ask because for most business owners… it really feels like an either/or choice. Either we hit our first 7-figure year, or we enjoy our job. Either we make our quotas, or we light up when we think of our company. Either we…

Products don’t sell themselves – this does

Copywriting – or writing to sell – can make or break your sales. Because the truth is, even the most amazing products or services in the world just don’t sell themselves. So if you’re constantly sending out emails… Posting on social media all day long… Spending big on online ads… …And just not seeing results,…

How do you rank as a leader?

If you have a team, you probably check in on their performance pretty regularly. But…how often do you check in on your performance?  If you’re like most business owners, the answer is: very rarely (or never). As CEOs, we’re not just the boss, but the leader. And as leaders, we’re responsible for guiding our company…

Marketing Success in Three Words, with Dana Malstaff

If there’s one thing you need to know to succeed in modern marketing, it’s this: Community is everything. Because customers don’t just want someone to buy from, they want someone to work with. They want someone they can trust. And if they decide that’s you… They’ll be loyal to you. They’ll keep coming back to…