Allison interviews best-selling author & entrepreneur Gary Vaynerchuk

Watch this engaging interview with Allison and best-selling author, entrepreneur, business mogul and venture capitalist Gary Vaynerchuk. Learn why Gary says he’s the least scared entrepreneur on earth. In this interview, Gary shares why being an entrepreneur is what he was born to do. Being an entrepreneur is who he is, it is in his DNA. His […]

Let’s Make 2016 the Year Your Business Blasts Off! Achieving Goals

I want you to try something. Look back over your 2015 year. Now instead of listing all the things you didn’t do or accomplish, celebrate what you did do. It’s important that you give yourself credit for your accomplishments, instead of only beating yourself up because you didn’t make as much progress as you hoped […]

REINVENTING BUSINESS WEALTH; INNOVATIVE BUSINESS GROWTH STRATEGIES

Allison Maslan is the CEO of Allison Maslan International, a global business mentoring company, is the #1 bestselling author of “Blast Off! The Surefire Success Plan to Launch Your Dreams Into Reality,” and was named “One of the Top Women Entrepreneurs Who Inspire” by “Self Made Magazine.” She has founded 10 successful companies, most of […]

Customer Personas: 6 Steps to Target Your Ideal Client

Stanley Marcus of Neiman Marcus once said, “Consumers are statistics. Customers are people.”  As you are focusing your business, it is crucial to understand who your ideal customer is.  Different personas require different language, messages, channels of communication, and promotions to reach them. Learn how to target your ideal client. Putting a Face to a […]

Episode 24: Shark Tank’s Jayla Siciliano

On this episode of Allie & You, Allison interviews Jayla Siciliano, CEO of Bon Affair Wine Spritzer. Jayla was most recently seen on ABC’s prime time show Shark Tank making a deal with Mark Cuban. Jayla shows her commitment and passion for transparency and quality ingredients by including a full FDA compliant ingredient list and nutritional label on the back of every bottle.

Business Success Depends on Support and Knowing Your Numbers

We firmly believe that knowing your numbers is the number one way to grow a business and keep your dream alive. When you started your business, you set out to change the world with your product or service and you embarked upon the adventure of being a business owner. I bet you have encountered a […]

5 Amazing Tools That Will Help Business Thrive

Technology is the cornerstone of just about every business today.  Think about it, almost all systems and functions that occur in business require some level of technology to facilitate the business process. My business uses various programs and apps to help my team stay on task and support our customers.  I couldn’t imagine having to […]

6 Business and Finance Tips From Successful Entrepreneurs

Successful entrepreneurs don’t become successful entrepreneurs by accident. Even if a couple did, there are still lessons we can learn from accidents of success. Those who have attained certain heights of business success have a lot to teach us. And the best way to learn is to learn from the best. Here are a few tips […]