business empire

How to Build your Mega-Brand: Lessons from Ellen Degeneres

Ellen DeGeneres has been making the headlines again recently. This time, though, it isn’t for her selfie action at the Oscars. This time the headlines are because the Great and Powerful E has decided to launch her own lifestyle brand, a la Martha, Oprah, and Gwyneth.  In an interview for E! Online, DeGeneres let it…