REINVENTING BUSINESS WEALTH; INNOVATIVE BUSINESS GROWTH STRATEGIES
Allison Maslan is the CEO of Allison Maslan International, a global business mentoring company, is the #1 bestselling author of “Blast Off! The Surefire Success Plan to Launch Your Dreams Into Reality,” and was named “One of the Top Women Entrepreneurs Who Inspire” by “Self Made Magazine.”
She has founded 10 successful companies, most of which she started while being a single mom. Her client list includes a who’s-who of the business landscape, including Ben & Jerry’s, Charlotte Russe, Supercuts, and Allstate. As a world-renowned homeopath, she brings an unparalleled, unique “whole person approach” to her innovative business strategies and relationships.
WHAT ARE THE 4 MAJOR GROWTH STRATEGIES FOR BUSINESS?
Whether you plan to wholly reinvent your business or want to develop your current operations, there are four major growth strategies to keep in mind.
The Corporate Finance Institute shared an example of the Ansoff Matrix. This chart identifies the four basic methods behind nearly all business growth strategies, while also highlighting the risk associated with each.
The least-risky approach is to focus on existing markets and products by increasing market penetration, while the most risky is entering new markets and offering new products through diversification. Developing new markets and products each carry a medium level of risk.
Every business and business owner is different. You need to weigh your own appetite for risk with each strategy’s potential to improve your business, and that’s exactly what this model helps you do. As you build your plans to take your company to the next level, a quick review of the matrix can help you understand where your strategy falls. From there, you can put resources toward addressing the risks tied to your plan, as well as toward the plan itself, for a more stable — and successful — path forward!
HEAR MORE FROM ALLISON ON BUSINESS GROWTH STRATEGIES
Over the years, Allison has guided countless business owners to create high net-worth companies, multiply their income and create more passion and freedom on a daily basis. Allison sat down with Reinvention Radio for a very special episode, where she shared how you can replicate her success. Attendees from across the globe joined in on the fun, and even got to ask Allison their own questions…
Check out this very candid interview and be sure to tune in to Reinvention Radio LIVE! every Thursday from 12–2 PST.