James Herrera is a recognized leader of values-based business and marketing strategy systems. He is a seasoned senior executive, entrepreneur, and board member with more than 30 years of success. He has started 6 companies and has raised millions of dollars for his ventures and successfully exited businesses totaling $85MM in returns for his investors and partners. In the midst of these ventures, he has worked at Apple Inc., Creative Technologies, Arbitron/VNU Media, and Global Entertainment Holdings.
Jim is passionate about assisting small business owners create and scale their ventures in an ethical and profitable way. And brings a distinctive Silicon Valley way of thinking and business approach to his clients.